Now that I have completed my final digipak design it is now time for me to enter the preproduction stage of creating a music video for Bliss. During this stage I will be required to plan all aspects of the music video in order to then enter the production stage of the process. I have given myself a deadline of the sixth of December to fully prepare everything that is required in order to create a successful music video within the two filming dates I have been given, the 7th and 8th of December. During the preproduction stage I will be given the task of reccying various locations around Bristol to use as locations for filming, planning the costume of each actor, creating shot lists and storyboards of every scene within the video, acquiring equipment to use during production and casting extras to be included in various shots also featuring band members. In order to ensure I complete all of these tasks I have allocated myself deadlines which I have placed into the gantt chart below.
Preproduction Task
|
Date to be completed by
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Completion
|
Costume and Propostions
|
14th December 2013
|
|
Recce
|
28th November 2013
|
|
Storyboards and Shotlists
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28th November 2013
|
|
Casting
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29th November 2013
|
|
Equipment
|
30th November 2013
|
|
Camera
|
2nd December 2013
|
Song Production
The only preproduction task which has been completed is the creation of my song for the video. The song Pink Lemonade was written and recorded by my partner Jake Kardasz and I today. In order to maintain the similar song structure to bands such as Swim Deep and Peace, who I have identified as similar media products to my own in order to clearly represent my target audience, we have maintained the key conventions of their genre. The song Pink Lemonade can be identified as a pseudo example of the new wave of British indie originating in Birmingham, coining the phrase "B-Town" mediums such as NME and Q. Here are examples of similar music products to the track and the opinions of their fans obtained from Twitter.
Peace - "California Daze"
- Slow pace
- Emotive lyrics
- Single plucked notes
- Clean vocals
- Radio friendly
- Reverb effects
- Synth
- Wide vocal pitch range
I maintained these conventions throughout the production of Pink Lemonade, in order to measure the extent which I have identified with my target audience I played the song to boys and girls who fall under my target demographic and psychographic audience. Here are there responses.
"It's good. It sounds like bands like Peace and Swim Deep and it's definitely something I could listen to over and over again" - Zoran Micic, 19
"The synths are really cool and the lyrics are really poppy and easy to listen to" - Sydnie Kemp, 18
"Really obvious British indie like Swim Deep and the chorus is catchy" - Ellen Ireland, 17
"I love the reverb effects and falsetto vocals in the chorus" - Dan Comley, 18
"The solo is really pretty" - Caitlin Whelan, 17
SOme very thorough planning here - but one thing is missing - a clear outline of dates for start of production, and post production, and when you plan to finish. You need to show clear evidence of effective planning - a comprehensive production schedule.
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